“I see the war against living cost as a top priority. At a time where everyone is busy talking, we’re taking action. ‘Cofix’ has proven that we can change world order in the coffee business, and we plan to do so once again with the grocery store business. It is possible to make less profit on a product, sell more of that product, be fair with the consumer, and at the end of the day make a profit, and continue to grow. We were very excited about the enthusiasm of leading manufacturers in Israel, and their creativity and willingness to “meet us halfway” and accommodate a large variety of packaging to the Cofix chain store concept. There’s no doubt that the support we’ve received from those manufacturers alongside public support – strengthens and encourages us to push forward.”

Avi Katz, Entrepreneur and Owners of Cofix and Super Cofix chain